In particular manufacturing, still Singapore Phone Number List suffers from certain prejudices regarding the use of the web. It's a fact, the products sold in the industry are often complex and the purchase cycle can be long. This buying process in the industry is also influenced by several stakeholders. We have already talked on this blog about how purchasing decisions or the choice of a supplier are made in the industry, and from the engineer to the maintenance manager to the buyer, all have their say! The origin of traffic on industrial websites Even if the decision to buy is rarely driven by Singapore Phone Number List envy as can be seen in B2C, the Internet has taken a central place in the buying cycle in the industry.
Your prospects are on the Internet, and like everyone else they are looking for information, evaluating solutions and contacting Singapore Phone Number List the analysis of the sources of website traffic in the industry shows it! Our partner HubSpot recently conducted a study on the origin of traffic on websites in many sectors. The graph below presents the results for the industrial sector, which is of particular interest to us. origin-of-visits-manufacturing.jpg 1st observation: The share of visits from organic traffic represents more than half of the total Singapore Phone Number List of visits. This share has been steadily increasing since January 2014. This means that more and more Internet users are searching Google for information about products, solutions or companies in the Manufacturing sector .
This figure is all the more interesting as the other sources of traffic Singapore Phone Number List do not experience this spectacular increase. Direct traffic remains substantially constant, as does traffic from external links and paid referencing ( Adwords type ). Only the share from social networks is increasing (even if it remains insignificant overall). 2nd observation: If we compare this graph to that of all the companies in the BtoB sector surveyed by HubSpot, we generally observe the same evolution. The purchasing process has been digitized and the Internet now plays a central role in purchasing cycles in the industry, in both B2B and B2C. sources-visits-b2b Singapore Phone Number List Conclusion Website traffic sources in the industry are not that different from other B2B sectors.