Audemars Piguet Royal Oak in 50: the evolution of your iconic watch On Feb . 24, 2022, Christie's offers a piece of modern watchmaking background for an amazing price within Geneva. What makes this selling such an international milestone inside red-hot watch auction marketplace is that the lot isn't in fact a watch, but a design of a watch. Not just virtually any watch, of course , but initial illustrations by Gérald Genta for the Audemars Piguet Royal Oak. The buyer later turned into Audemars Piguet itself, plus the Swiss watch company chosen then-hot freelance watch artist Genta to create a new front runner model for the brand, ushering in a new era inside watchmaking, and watch marketing, which often began Launched in 1972, 5 decades ago.
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